R E C A P B O O K
dani guralnick
N I K E U. S. M E N ' S S O C C E R - D O N ' T T R E A D O N M E
don't tread on me grew from a simple assignment to "make a banner" for US soccer fans to show support for the US men's national team during games. from there it grew in to a rally cry for the team, the fans and fanatics alike, spanning two world cups. I was lucky enough to work as designer at the beginning of the campaign, working on the logo and branding: t-shirts, giant banners, stickers, tattoos, field boards, trucks, print ads, OOH... and finally a recap book which shows the campaign in action and just how far the brand reached.
art director: chris thurman
creative directors : hal curtis and mike byrne
